SEP015: How To Go Viral With Andrew Taylor

What would you do if your private life went worldwide overnight? Well, that is what happened to a high school teacher, Andrew Taylor, when his weight loss made the news.

You may have heard of Andrew Taylor. What started as a video diary for personal weight loss ended up with a full-time business and a viral story.

Andrew Taylor ate only potatoes for 12 months and recorded his results as a form of a diary that he could look back on. 

However, a news reporter took Andrew’s story, and it became a worldwide hit almost overnight. 

Look at how Andrew took his fifteen minutes of fame and turned it into a career. 

Links mentioned in the show

Read the full transcript

Note, 100% accuracy is not guaranteed with transcripts, but gee we try.

Yeah, I was I was a teacher full time for 15 years. And then for the last couple years, I’ve just done see it. Or maybe it was 16 years and then just been doing it for the last little while. So 17 years, like, at the end of this year, it’ll be 17 years that I’ve been a teacher. Yeah. Yeah. So I’ve been. Yeah, mostly. Well, probably for the first half of my career. I, I taught P and for the second half, it’s been all about, like, at risk youth I’ve been working in

in Yes. calls for kids that have been kicked out of ever, ever been to basically. Yeah.

Wow, that’s really cool. And when did you start like spud fit and we had like is obviously for those of you that don’t know who’s listening what give us a little bit of the background story because it’s pretty full on it’s pretty insane

yeah well basically I in in 2016 I nothing but potatoes for the whole year and yeah, the story went viral and it was really just started as my own sort of attempt to deal with my own food addiction issues and so yeah, I figured I had this realization one day that that I was trading food the same way as an alcoholic would trade alcohol and so I figured that if an alcoholic should quit alcohol then perhaps a food addict should quit food so I did a whole lot of research over a long period of time and to figure out if this was actually a viable option and turned out that I could do it if I wanted to and that if I did then the best choice would be to use potatoes as my only food and quit everything else and and thereby get as close as possible to quitting food and trading my my food addiction with the abstinence model so yeah so that’s what I did and I lost a lot of weight and got over clinical depression and anxiety and and yeah change lots of my my health was totally changed my wife was trying to just my whole life was changed and and yeah it got a huge amount of coverage internationally and and that resulted in me getting a lot of emails from a lot of different people that wanted help and and yeah just sort of organically grew from there into becoming a business that it is now so yeah that’s that’s me

yeah and how did you said it at the Stata went viral which is like completely you know people probably don’t even remember the story coming out a couple years ago and it’s I guess it’s it has some bar ality to it because it’s so unique story. Yeah, but how did your story get out in the first place? We writing about it where you like, how are you documenting the process? Yeah,

so initially, I was not going to document any of it. But I was actually my wife’s idea. When I started that she, she said, I should write a journal so that at the end of the year, I’d be able to go back and read what happened. And, and I just thought that was a good idea. But at the same time, I tried writing journal before and always just wasn’t able to do it. So I felt like that challenge combined with the already big challenge of eating any potatoes would just be too much. So I didn’t want to do that. So she then she suggested, well, maybe it’d be easier if I just get my phone out once a day. And just talk to it and record a little video. And, and, you know, that would be easier than writing a journal. And I thought, Yeah, that’s a good idea. I think I could do that. But, um, I don’t know where I’m going to store all these videos. I don’t have enough room to store it. And, and she said, Well, I’ll just put it on YouTube, and YouTube will store it for you. And I thought I yeah, fair enough. I’ll just do that. And like, I didn’t really want to share my story with the whole world. But I figured that eating meat potatoes was about the most boring thing you could do. So nobody had watch anyway. So I put on YouTube. So I did that. And, and yeah, after about a month,

probably had 50 views in total over all of my videos for January. So it was no I was watching it and I’m, which is what I wanted at the time. Yeah. And then then a journalist Somehow, I don’t know, habit, a journalist found one of my on my channel and contacted me for an interview. And I thought that was pretty funny. But yeah, I was I was hesitant to do an interview. But then I thought, why not? It’s a bit of fun. I might as well just talk about it. So I did that. I was on a Sunday afternoon, I remember actually pulled over in the car on the side of the road to talk on the phone to someone. And, and then that evening, Sunday evening, it was published on the nine news website. And, and I just thought, yeah, that’s, that’s a bit of fun. You know, it’s, it’s a bit weird, but whatever. And I will just forget about it. Move on. And then I woke up Monday morning to about 500 emails from all over the world of people wanting to interview me and talk to me. And yeah, just blew up and went totally been honors from there.

And this is why you were still teaching. Is that right? Yeah. Yeah.

That I actually that morning. I was a we had a little two year old boy at the time. And he’s five now. But, uh, but yeah, that morning. He woke me up early at 4am. So I just got up with him. And and then yeah, then I saw the email. So I did a few interviews before actually went to work that day. And then over the next couple of weeks, it was totally insane. I had a channel seven and Channel Nine came to interview me during lunch at school because I didn’t want to wait until nighttime. I wanted to get it down at lunchtime. So they could get it on the news that night. And and yeah, I just every spare period that I had. I was I was doing interviews and whatever. And yeah, it was it was two weeks of just my him that that first two weeks as I was getting like, two hours of sleep a night while I was doing interviews all over the world. It was crazy

Chase and how long interview he was to the journalists pick up on it. Did you like how long into the 12 months? Was it? Yeah,

so that was that I started on the first of January. And that was the beginning of February. The first time that that happened. It was like February 1, was that very first interview? Oh, and then yeah. Then it was just yeah. Then it was just it was totally nuts for that a couple of weeks. It was just like insane. The amount of interviews that I was doing. And like, not just talking on the phone, or like doing Skype as well. But I was I was answering written interviews as well. And it was just totally dominated my life for a couple of weeks. And then yeah, then people wanted to follow up on it as well. So I had another big flurry of of coverage at the six month mark. And then, of course, when I finished at the end of the year, it was pretty bonkers, then, so yeah,

I bet I bet. And it’s it’s pretty crazy that

that early. I would have I would have expected maybe at the six month mark. But I guess for the journalists to pick up on and all you need. Is that one piece of content out there? Yeah. Yeah.

What was it was like, the headline was that I had 890 potatoes for a month. And at that point, I’d lost 10 kilos. Oh, yeah, that was like that was that’s pretty good amount of weight to lose in one month. And so like, it wasn’t about weight loss. For me, as I explained, it was about dealing with an addiction issue. But I was very happy to lose the weight. But that wasn’t while I was doing it. But yeah, that’s at the same time. That’s what gained attention. So yeah, it was just that headline, eating meat potatoes for a month. And losing 10 kilos was, you know, pretty crazy, because most people think, like, wrongly, of course, that potatoes make you fat. So when it came out that someone was losing weight than that was, I think that was what made it go viral. Yeah, yeah,

for sure. It’s one of those sort of, especially when you say

you say in, like, in the news a lot, you know, limiting your potatoes and limiting carbohydrates and everything like that. So to have someone doing the opposite.

And like you said, it was well researched and everything, but getting results, you know, and even the headline of, you know, I potatoes for month and lost 10 kilos is pretty intriguing as it is. So that’s really cool. We had that. And when did you decide to take, you know, this interview and this vitality that you’ve got? When did you decide to go that little bit extra and turn it into a bit of a business? What was the thought process behind that

I will initially it was always just, I just thought, Well, you know, I was my, my life before that point was, I was sort of always always hesitant to do stuff. And I was, you know, part of the, what led me down the bad path I was on and two clinical depression and being more with their base and all that was just, you know, just not having a crack at stuff. And, you know, there’s opportunities that I wouldn’t take. And, you know,

I was really nervous about, you know, I had self esteem issues, and all that. And I was worried that people would just be making fun of me on on, on the news and whatever. And, but in the end, I thought, well, this is, you know, there’s only one time in my life, most likely only one time in my life anyway, where any sort of experience like this is going to happen. So let’s just go with it and see what happens. And, you know, the worst that can happen if someone’s going to be a bit mean to me, so who cares. And I just, I just decided to have a go at it. And, and I was right in the end those a lot of people that were very main about what I was doing, and I can find them in whatever. But, um, I discovered that I handled it really well. And a lot better than I thought I would say, that was really good to my self esteem in the end to has had the opposite effect of what I thought it would and really helped my whole situation. And,

and up on top of that, I actually a hand with myself really well in front of the camera. And in the interviews that I did, and I got my message across really well. And that resulted in a lot of people emailing me for help. And so yeah,

I spend, like, I was getting literally hundreds of emails every day from people that want to tell. And it turned out that, you know, I may, I was thinking, I was alone as being a food addict that wanted to quit food. And it turned out that I was very far from the line. And yeah, so over the course of the year, I spent a hell of a lot of time answering emails. And in the end, I just confined to my wife one day, like, I like helping people. I’m glad that I’m able to use this experience to help people. But I just I need I can’t do it forever. Because I’m running out of time in my day to, you know, work full time, answer all these emails and try to be a good husband and father and all that. And she suggested, well, why don’t you write a book and then people can just read the book and I’m and I’ll get all their answers these that way. And then you won’t have to answer all these emails. So I thought, good idea. So we wrote the first book there, which was just a very short guide to how to do this bad food challenge. And I published that and of course, that I’m the increase the number of emails I got. Yeah.

So then I thought, well, I can’t I can’t answer all days a mouse. I can’t just keep going on replying to paypal one at a time. I was just getting too many. So I thought, I’ll just start a Facebook group. That way people can join the Facebook group ask your question, and I can answer that question. And then everyone else in the group will see the question and the answer, and then they won’t have to email me. Yeah. And, and I thought that was a more efficient way to do it. And, and yeah, so I started that. So. So I was already selling the books, I was sort of like, already a little bit of a business. But I started this group. And of course, I got a lot of trolls in the group. And I’m and I just really couldn’t be bothered with dealing with all of the trolls in there that just coming out and make fun of people who were in pretty vulnerable situations. I didn’t want that I wanted it to be a good group. But I just couldn’t be bothered with all of the logistical nightmare and doing background checks on everyone before I let them in the group to make sure that that way, and I serious about it before they came in, and started making fun of people. So I thought, easy way to wait out the trolls. I’m just going to charge 10 bucks. I decide to cost 10 bucks to get into this group. That way, no one he wants to come in there just to stash it up is going to pay 10 bucks to do it. So yeah, I just did that. And and then. Yeah, then that initial launch of that group will launch of that sort of entry fee. Yeah,

that was that was really good. And, and then, yeah, it sort of just grew from there. And, and it grew into sort of one on one coaching that I do now. And I’ve got another book and, and that initial thing that was just a Facebook group is now I’ve got a website with an online course that people can do that all about food psychology, and, and habit change and sustainable lifestyle change, and that sort of thing. And, and, yeah, so people can join and pay a subscription to join my website as well. And that Facebook group is still running as well. So yeah, it was sort of just grew organically and not lie. And it was a good way for it to guys on that. Yeah,

I that and what Allah about what you’ve done there is, once you found the growth that was happening, I’m assuming when you started taking payments, you just set up like a PayPal or something like that. And if you pay your sort of Ian or something like that, but

yeah, that’s all the laws, I was just when people requested to join. I just said, Hi, you’re welcome to join. But I can’t be bothered checking out if you’re a trial. So if you want to join, send 10 bucks here. And that that’s my way of doing a check. Yeah, PayPal, PayPal did. And that was just Yeah, I was just a PayPal account, like you said. And

what I love about that is, once you started noticing it was getting a little bit serious, you took it off, and you took it on Facebook, and went into your own sort of space, which I see a lot of, especially teachers who want to start small, they start with a Facebook group or something like that. And it’s a great place to start. But it’s not a great Yes. Finish

having a

really good guy. Sorry, I was just gonna say, it’s a really good place just to test an idea like you did it cost you nothing. And it’s and it’s like, it’s really quick and easy to set up. And you can just get a group going test an idea, and then see if people are into it. And then yeah, if it’s if it’s working, then yeah, then I think it’s a good idea to move it off. And like that Facebook group is still going. And people like everyone who joins my website can also join the Facebook group if I want to. But most I try to focus what I do on the website now, rather than the Facebook group is there to compliment the website rather than the other way around? Yeah,

that’s it. And the main benefit of having sort of your own space and your own website is like, you own you own it. Like as when you have when you having something and it’s predominantly based on Facebook, like you’re at their mercy, and that it’s it’s their platform, and you’re kind of it’s like building a house on rented land. Yeah, yeah,

definitely. Yeah. And I’ve got I’ve made a lot of content for that group, and a lot of content that is on my website. And, and yeah, if I if I, especially in the way things are currently with all of the privacy breaches, everything that’s happened on Facebook, it’s it’s easy to, it’s very, you know, it’s very possible that someone could decide that I don’t like something I’ve done that could complain about me to Facebook and Facebook, just go, you’re done. You’re off Facebook now. And all of that amazing content that I’ve put a lot of time and effort into, would just be gone. So yeah, the way it is now, I still everyone that’s in the Facebook group still has access to everything, but it’s if they get it from our website, rather than from Facebook. Yeah, yeah.

And I know someone who had similar to what you did when you first started, and they’ve sort of wanted to get the product market fit. And they had their Facebook group, and that was their business for a while. And I guess like, you know, they didn’t want to rock the boat when something’s going well, they weren’t too keen on moving to a different platform, and kind of digging their heels in a little bit. And someone had actually, I don’t know what was posted, but someone had reported a post in the group and Facebook Like, shut the group down overnight. And, you know, you can’t really do anything about that, because it

that’s gotta be a nightmare. Yeah,

I couldn’t even like, that’s, yeah, that’s the business gone. So it’s always Yeah. Like you said, like, test the market with it. And you’re not the first guest on here that said that and, like, use social media to test your product. And we’re like, there are millions of Facebook groups out there now. And if you can grow a Facebook group, like your, and you get people that are engaged in that you will have no trouble moving those people to a platform that you own. Yeah,

definitely. And the other beautiful thing about if you’re, if you use your own platform, you know, your own website, and all that sort of thing, then then you you get people’s email addresses as well. And then that’s just, that’s an extra way that you can communicate with people and, and, you know, make sure that people know what’s going on and sort of reinforce the message and especially for what I’m doing with the coaching based sort of service if I you know, as teachers we know that people need to hear hear you man message, whatever it is, you’re trying to teach them they need to hear it in all sorts of different ways and you know, some sort of one sort of method of delivery is going to work for one student and a different methods going to work for another So, you know, right now I’ve got I’ve got the Facebook group and I’ve got the website and I also email them and each different thing that I do contains essentially the same message just said in a different way or using a different sort of method of communication so yeah, it’s good to have those those are different avenues I guess

well that’s yeah like you said, as teachers we all know that like it’s all different learning styles people learn information and take it in differently and going back to your teaching while you’re juggling that while you were juggling this with teaching and you’re still doing some relief teaching now did you notice a change like in the way that you are you doubt the classroom and the way your classroom management laws and the way you like just the way you became a teacher did that change with your business knowledge

the teaching itself not really what really changed about my teaching was that I just had to be a lot more efficient with with my use of time outside of the classroom so you know it was just because I was trying to run a business which I was basically it was like I was working full time to full time jobs It was really really full on but the business side of this thing didn’t really kick off until September that year so I was just like lot last time really and and then like it was busy all the way through because I was always answering the emails like I said but as far as being a business that I was trying to run and and it turned into a business that was that started from sep tember so I really just had time for and then the following year I just went to doing so that was last year 2017 I went to see it

but yeah really the main difference in the classroom not much change but outside the classroom I just had to be a lot more efficient. I couldn’t waste any time I couldn’t procrastinate on anything because yeah I just didn’t have the time

and what were your little strategies for that I love hearing teaches at a juggling a side hustle. I love hearing that little strategies on how they make it all fit. Yeah,

well, I had never been like one for using a calendar or to do list or anything like that. I just always As for my teaching, I was pretty good at just keeping everything I needed to do in my head. I didn’t really like I did do lesson plans. But my lesson plans just stayed in my head. I never really needed to write anything down. I just I could I could, you know, figure out what I wanted to do. And I was just really good at keeping all that in my head. But then yeah, when all this extra workload from my other business,

I had it on top of that, then I just had no choice. So I really I started getting much better at it using the calendar on my phone to tell me what I had to do every day. And I got a really good app code things,

which is I still use it quite a lot. And that’s so I do put my to do list on there. And just you can it’s really good for making to do list of all different kinds. And there’s probably a million apps out there. But that’s the one I’ve got. Um, yeah, then the main things really, I just got much better using my calendar to make appointments and much better using our to do lists. And yeah,

making notes of ideas. You know, I was always really good at having an idea and just keeping my head and I was always ready there. But, you know, my not my Notes app in my phone is just full of notes for all sorts of different ideas now, so really, that’s, I guess the organizational kind of thing is just what I got better at. Yeah, yeah,

that’s, it’s really funny. You say that, because I’m exactly the same with mine with my little business as well. And it’s like, when I before I had it in teaching was like, one of my main was basically my main focus, I could, I could keep a lesson plan and basically a whole year’s plan in my head and just know what I’m doing at every given moment. And it was all good. But then you add those extra little things in there. And being organized. This helps so much. And it’s could be, you know, just writing it down. And the even the even the art of writing it down helps with memory little line like, yeah, you’re not been reading it again. Yeah,

definitely. Definitely. 100% agree. I was like, when I first started teaching, I was brought lesson plans, and have everything written down and whatever. But, you know, after the after a couple of years of teaching it, soda, I didn’t really need to write everything down. But yeah. And then once I got this new business going, I just had to have everything written down. And like you said, it is it does really helped with the creative process. Anyway, when you write stuff down it number one, it helps you remember it. But number two, writing it down to me also triggers new ideas as well. Yeah, yeah. So that’s been a really important thing. Yeah.

And like you said, when you first start off, usually you’re writing lesson plans and stuff like that. And I think like the first day, you teach a class and you haven’t written a lesson plan yet, and you leave and the class is still standing. And now, you know, nothing bad happened. You like, Oh, do this anymore? And that’s Yeah, yeah. Yeah,

I think probably I did, and the school didn’t burn down. So I guess I’m pretty Yeah,

I think probably most teachers are the same that, you know, you get to a point where you just, you know, what you’re doing. And yeah, you know, how our lesson should be structured. And you know, what content needs to go where, and how you need to explain all the different stuff and you don’t really need to write the whole thing down. But, uh, but yeah, these days, I’m pretty I’ve gone back to that for sure. Like, I’m a I’m a relief teacher anyway, so I don’t really need to worry about lesson planning so much anymore, because I just turn up school and the lessons of plan or mostly their plan. But, um, but yeah, I still I definitely still plan everything I do in my business, for sure. And, and I don’t see myself stopping doing that. Because, yeah, I just, there’s so many different aspects to it. Now that, you know, I’m not a businessman. So yeah, I’m really still learning a lot as I go today. And, and yeah, just the learning curves to stay from a and yeah, I just, I just, I see that I’ll be I’ll be using this these new skills probably forever, I think. Yeah,

I’m going to touch on that a little bit more. Because you mentioned earlier with the different the different ways people learn and knowing that you can email people and you can have people in a group and you can send content, how do you think being a teacher and having that background in education has helped with what you’re doing at the moment

are hugely, I think it’s a big point of difference. Amai because there are a lot of people like I’m in sort of, in the health and wellness kind of space, I guess you’d say. And there are a lot of people that a, you know, a nutritionist, or dietitians or personal trainers,

or, you know, just just, you know, fit healthy looking people that have big Instagram accounts with, you know, pictures of their bomb on it, or whatever. And, and not that I’m not putting those people down there, there. You know, it’s just a funny thing to say, I shouldn’t get down there were the people in either

you basically described lines. Yeah,

just to be clear, I’ve gotten I’ve got no problem with that. But, um, but yeah, the point is, that, that these people are all they’re all clearly they’re all fit healthy people, and they’ve, they’ve got something that works for them. And, you know, they’re doing whatever they’re doing for themselves, they’re doing it right the day they don’t necessarily know how to communicate it properly, to help other people. And, and yes, some of them are really good. But, you know, without the training and experience in and I spending all day every day in a classroom for 15 years, like I did, and, you know, studying the education theories and science and all that, you know, they’re just, I’m naturally added advantage. And as far as my, my ability to communicate my ideas and, and help people that way, you know, rather than someone who’s a health coach who did a, you know, a six week course title, whatever, you know, that’s a good course. And there’s probably a lot of people that are excellent coaches that have done that. And, but then there are a lot of people also that are just simply don’t have the training or the experience to to put into what they do as either. So yeah, I’m not saying I’m better than all those people. But I’ve definitely got that the training and experience that a lot of those people don’t, yeah, yeah,

it’s better to be different than it needs to be met. And you’ve definitely sort of set yourself aside there. And I guess another part of it is being relatable as well. It’s one thing if you’re helping people lose weight and get rid of, you know, food addictions? And

are you going to go to someone, if you’re in that situation, and you’re looking for help? Are you going to likely go to somebody who has, you know, a 2% body fat and looks like, I’ve never eaten like a french fry and their life? Or,

or you’re gonna go to someone who’s been through it, and Donna? And when you combine, yeah, yeah, when you combine that with the fact that you are definitely doing something that is different in regards to like, because how much you this bad fit? How much of what you’re doing now is linked to all of this solely at your head, like solely eating potatoes? Like, I’m sure you’re not telling everyone just to do that? Yeah,

well, there is that side of things I do. Still, I do still coach people through eating on the potatoes. But to be clear that the I’ve never I’ve never recommended that potatoes. Potatoes only is the best way for people to wait on the best way for anyone to wait. It’s a it is a very healthy, why there’s no doubt in my mind about that. It is a very healthy way to eat. But the idea of it was always that I wanted to use that time of eating on the potatoes to deal with my food addiction. So that once it was finished, I’d be able to stick to a good healthy, whole food plant based eating plants. And not like, go off the rails and have massive binges every now and then. And you know, just a stick with them. And just Yeah, not break it. And, and the yo yo diet on like, I always was. So yeah, part of what I do is still coaching people through eating only potatoes. But it’s always with the aim to do it for maybe a month or maybe two months. And then re set the way our brain works change our relationship with food and and just change the way we think about and behave with food so that once that period of potatoes Emily is over, then you’ll be able to stick to your healthy eating plan. And then you will have changed a lot about your internal dialogue around food. So that’s the main focus of what I do. And then there’s also have like, the book that I’ve I’ve just realized recently is it’s a it’s about basically I call it’s called whole food, potato or Whole Foods, but based off a potato based, and that’s basically the way I’ve been eating since I finished my potato only year. And so yeah, that’s that’s all about,

like a sort of a maintenance plan. I guess you’d call it for one of a better word. It’s just, it’s it’s the the ongoing diet that I eat from then until forever. And it’s Yeah, it’s focused on potatoes with other vegetables and fruits and whole grains and things and things like that. Yeah. So yeah,

to show. And what’s great about that is because you’ve got something that is unique. And it’s something that like you said, At the start, people disagreed and was saying nasty things. But you’re being like you, you’re making people make a choice if they want to be with you or not. And when you put people in that position where they have to make a choice, you’re either going to get people who love what you’re doing, or you’re going to get people that think it’s ridiculous. But that’s what you want as a business owner. Because if you try and be everything to everybody, not everybody is just going to be like, like, they’re going to be different. And if they’re in different they’re not gonna they’re not going to want to come back to what you’re doing. Need to get. Yeah, yeah, and I think Yeah,

definitely. I think I’m sorry. ago I was just yeah, in the beginning, that was really hard for me because, you know, I, like I said, I really I was depressed and anxious and had you know, self esteem issues and all that and to see um, you know, so called diet experts on mainstream TV on prime time talking about how immediate that was initially hard to take. But in the end, you know,

I know because I’ve done the research I know that potatoes have protein, for example, for example, so to say, and an expert on the TV saying that I’m going to die of a protein deficiency because potatoes have no protein that took me initially that sort of thing was upset me and then it took me a little while to realize that hey, I know what I’m talking about and these experts maybe they’re maybe they’re the ones with the problem not me because they’re talking about things that they don’t know and I’m And besides that, yeah. Like you said the the people that were hating what I did and united trawling and calling you ladies name and saying I was an idiot. In the end, I was sharing my story that are helping me because they were, you know, sharing my story, even if they are sharing it just to say, look at this idiot people would look at that and look at and, you know, get to the bottom of what my story is and what I’m about. And you know, someone would look at a post that was made by a hater and hang on this guy’s not such an idiot. Oh, I want to reach out to him and save and get some help. And lots of people can’t be that way. So yeah, as long as you as long as you’re, you know, you’re authentic and open and honest. And you’re, you know, you’re doing your best to put a good message and just good vibrations, I guess. But one of a better word out put put, you know, goodness adding to the world. Yeah,

you’re going to get height but the haters will help you. Yeah,

that’s it. And like, you’re not trying to people that you know that person who’s hating what you’re doing and you know, if you’re, you’re running your own

those people that are hating you and not loving what you doing at all. They’re not going to be customers anyway. So who cares? Yeah,

exactly. Yeah, yeah.

And it’s it’s something that a lot of business owners, especially at the start they trouble with, they have like problems with that decision. You think you’re leaving money on the table by cutting out a certain section of the community, but you’re not and it’s it’s caught by counterintuitive and the fact that you had people like that you’re going to get people to for every, you know, person who’s hating what you’re doing and posting about how much of an idiot you are you going to get people reading that that are like, Oh, this is interesting. I couldn’t get around this. This is something different. Maybe this is what I need. Yeah.

And that’s all just it. So like, just people having a conversation about me, whether they’re talking and good or bad, wise, Batman, it’s just a conversation. And it means that, you know, me and my business are going to stick in people’s heads because they’ve had a big conversation about me. And yes, there’s a thing that I think of as the innocent bystanders is something that I try to keep in mind, because there are, you know, if I post something controversial, or whatever, not that I am to post something controversial, but you know, when you’re talking about eating and potatoes at naturally is controversial. And then if I make a post, and then people argue about it, you get people on my toast will be some of the arguing in favor of what I do and some arguing against. And I always try to keep in mind that there are a lot of people that read what’s going on, and I don’t post and you don’t ever know that they’ve read it. And those people end up emailing me. And yeah, because I don’t want to, you know, that I feel vulnerable. I feel

I don’t want to be attacked on social media. And then, you know, maybe coming from a similar position to me, as you know, they’re depressed or anxious, they’re overweight, they got self esteem issues, and I don’t want to be you know, letting people on on social media know they’re contemplating this crazy potato thing. So those people end up emailing me and and then yeah, that we move on from there. So yeah, I’m not so worried about what happens on social media. I just I want people to be engaged whether it’s good or bad engagement, I just want people to be engaged and then and then from there, that’s when people email me and then then we move on Yeah, yeah,

that’s awesome. And you It’s an amazing story and I know it’s only the start of it now and it’s going to keep growing and where can they can teachers out there find you and learn a little bit more about you

so my website is spot fit calm and yes, people can feel free to contact me through their email me whatever, it doesn’t have to be about my diet. We can you know, if people want to talk about education or whatever, I’m you know, just email me I’m happy to talk to anyone about anything and yeah, I’m on social medias as well. If you just look up squad feed on Facebook, Instagram, Twitter, whatever I’m on there. My main thing is really Facebook. But I’m I do use the others as well. So yeah, if you if you want to get in contact and do it

also, now put all that in the show notes.

And she’s awesome.

Thank you. It’s been it’s been good. And it’s good to talk about you know, mostly when I do interviews, it’s all solely focused on the health aspects of it. And the psychological aspects and, you know, it’s, it’s good to do a different sort of into more about the business side of things and the education side of things. So yeah, thanks for giving me something different to think about.

No. All right. Thank you.

Alright, have a good day. You too.

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