Becoming an event coordinator: Your ultimate guide

Are you that super-organised friend that always ends up booking the restaurant and making sure everybody shows up? Are you the teachers that has every little thing colour-coordinated? Well, have you thought about becoming an event coordinator or becoming a wedding planner?


An event coordinator or are entrusted professionals who plan, organise,  and designing essential occasions. An event planner is usually in charge of managing and coordinating people in meetings, conventions, wedding, party or significant events.


Who makes the best event coordinator?

Becoming an event planner isn’t easy. Planning somebody else’s event can be a lot different than preparing your own: You need to be flexible, organised and have a fine attention to detail.

Other skills that you need to make it as an event planner are listed here. Trust me. If you can’t tick these off, the odds will be against you.

  • Exceptional organisation skills
  • The capacity to handle some responsibilities at the same time
  • Outstanding communication and interpersonal skills
  • An artistic approach to solving problems at hand
  • An excellent degree of attention to detail
  • The ability to work under tight schedules and meet set deadlines


Event Organization and becoming a wedding planner as a teacher

As it turns out, teachers make for impressive event coordinators. Think about it, every day we are coordinating the education of dozens of students. Better yet, seeing event planning is usually freelance, we can work a schedule that suits us. If it is report writing time, don’t take on a client.


Also, for lecturers, teachers, tutors and associate professors, summers are usually free leisure times. That means that there’s a chance to make some more money. Don’t just to resort to obtaining a seasonal job. Instead, explore more lucrative options in business. Make excellent use of your skills throughout the summer months by doing something fun.


If you’re still interested in becoming an event planner the next part of this post will take you all the way through your journey.


becoming an event planner


The steps you need to take when becoming an event coordinator


Step One – Enhance your skills

Learn new skills by working in unpaid event planning platforms. Sometimes assist in delivering any form of event organising services like working with an event provider, a florist and volunteering for nonprofits event organisations. In the long-run, your success in organising events is going to be found through the expertise that you gain. It means that if you’re puzzling over getting started as an event organiser, you must perceive what it takes to be one and to certify you have acquired skills in:


  • Spoken and on paper communications skills
  • Organization and time managing skills
  • Negotiation and budget running skills
  • Creativity, promotion and marketing skills


Better yet, you’ll find out if you even enjoy event planning.


Step Two

Get engaged in additional responsibilities. Rather than merely volunteering, become the fundraising chairperson for a non-profit organisation. You can also decide to act as the business manager for a commercial event or enrol for an instruction-based role at an event planning and designing company. Identify your most popular event designing market, and target obtaining event expertise in those areas. You’ll have to supply a wider variety of services later; once you’re established. Therefore, determining your position will help you to target the correct group of vendors with whom to work. Some of the inquiries that your clients may make include:


  • What event services can you offer?
  • Who is your target market?
  • Will you supply full-service designing or day of management?
  • Which niche of event designing can you specialise in?


Step Three

Take an event course to gain valuable event designing expertise and to learn the way to arrange an event correctly. This will help you gain trust, authority, to keep up with trade trends and to establish contacts at intervals with traders.


Step four

In event designing, networking is crucial! Wherever you go, collect contact information for the individuals you meet. Take note of email addresses given at those meeting. Teachers have an added advantage as they attend a lot of conferences and expositions


Step Five

Produce an event planning portfolio. Showcase your work with photos, brochures and invites of the events that you’ve planned before. Organize every bit of the profile-boosting information in one document to attract potential clients. The majority of clients who require event organising skills love visually appealing images. Therefore, paint the picture for them! (An iPad storybook also may work very well)



Step Six

Brand your business and register its trendy business name. Check government websites to seek out what kinds of licenses exist and which one you need to run a business. And, don’t forget to get business insurance to shield yourself: many modes of protection exist. Therefore, it’s best to talk with a professional insurance broker to find out which is the best fit for you.


Step Seven

Before you tell everybody that you’re currently in the event planning business, develop an exceptional business plan. Just because you’ve selected your market, doesn’t mean that you’re able to share the news regarding what you offer. Google everything there is to know about event planning and its various workable business plans. You will undoubtedly find a guide that works for you.


Step Eight

Launch an internet site. Did you know that you don’t need to be a laptop genius to create an internet site? Something as easy as WordPress and your name could be an excellent way to establish authority. You can obtain a website and launch a WordPress site with a free theme for fewer than $100. In fact, our directory is a one-stop-shop for the best tools you need to get started on your website.


List your contact info; alongside the services you supply, therefore you’ve got an area to direct your clients once you receive inquiries. From there, post photos of the events you’ve got done therefore your work is visible. Make sure to use keywords in your website description, like all of the locations you service, moreover include the services you give.


Step nine

Add a blog To Your web site. Your primary website can have a couple of pages. However, you can direct individuals you meet to your website; however, to induce traffic within the website, you’ll want a lot of content. A blog could be an excellent way to feature regular content on your site.

For topics, specialising in the queries your target purchasers have. Brainstorm twelve ideas and you’ll have enough for one weblog post every month for a year.

When it’s time for individuals to prepare events, they typically search around for articles that can be associated with event organising. If you can position yourself as a knowledgeable in your speciality, there’ll be lots of eyeballs on you. For example, once a company event chance comes up and that they decide to hire an event planner – the choice maker can presumably go browsing and perhaps find you if your online presence is strong enough.



Promoting your event coordinator business

Advertising is the easiest and the hardest thing you will do in business. Start with the easy. Email everybody in your inbox with a private message to make them aware of your business. Post on your Facebook once every week regarding your new event planning business. Text and call your close friends and those in your contact list, inform them of your unique event planning business. Your friends and family care, especially at the start.


Invite a bunch of friends (your fellow teachers) for coffee and persuade them to share your story. If you trust them, you can request them to give their feedback in regards to your business. However, if you are not satisfied by their business sense, then don’t allow them to disorient you.


Give business cards to your friends to pass all over. Also, volunteer to freely organise your friends and family events in exchange for photo shoots, Yelp reviews and testimonials. Ask friends to share your website on their Facebook pages. You can, additionally, tell former bosses, past business acquaintances, and former co-workers about your event planning business. After reaching out to your internal niches such as your colleague teachers, your pupils and your former college schoolmates venture out and popularise yourself on social media.


There are plenty of other ways that you can get your name out there too.



The best way to beginning building a portfolio is to volunteer your services to family and friends.

You will feel a lot of assurance in operating with the overall public, once you’ve got organised many events for individuals you recognise. Get some photos and place them during a binder to point out potential purchasers within the future. You can additionally use your pictures for a digital portfolio to a position on your website.


Create a Facebook Page

Facebook pages are simple to form. Invite all of your friends to “like” it and request them to “share” with their friends. You can, additionally, produce ads inexpensively to grow your audience and provides exposure to your services. Post link to your weblog and website alongside any events you’re running.


Business Cards

For event planners, business cards are quite fundamentals. Hand them bent on anyone that inquiries or leave them in places wherever potential customers could gather, like low retailers or banquet halls. Provide some to your friends and family so that they can pass them to others who may be interested.

Be sure to list your website, weblog and Facebook links, of your services and different contact info on the cardboard.



The advantage of Craigslist is that it’s liberal to post your services to a broad audience. Just link to your website and link it with photos. Then, update your listing each couple of weeks to stay on the listing. Also, make any updates that you make on the feed.


Word of Mouth

Reaching out to your clients directly is the best advertising approach. People tend to trust personal recommendations entirely than those featured online. With the event coming up with the world, referrals grow. To get a lot of references, you’ll need to build a substantial business.


Another fascinating working idea is to give your clients something always to share. Let’s say you set up a worker vacation party for an area business. You’ll do an excellent job and make the consumer happy. However, you can hire a comedian to perform a show; that’s one thing individuals will mention. Give your customers something to talk about!


becoming a wedding planner


Making that event coordinator cash: Pricing

A Fixed Hourly Rate

This can be from $20 on up. Most purchasers paying an hourly rate can wish to understand what percentage hours you expect the planning to require. With an hourly rate, you’re obtaining the hours at the event however additionally the hours of coordination before time.


A Flat Fee

Review the wants with shoppers to give them the value they deserve. Many consumers like this approach, and as a result, they recognise precisely how much they’re willing to pay. However, if you’re not smart at estimating the time spent on the task, you will not be able to make any cash in this kind of payment.


Percentage of Profits

This is a very well-liked means of payment for those operating in fundraising events. Your fee relies on a proportion of what the cluster raises. During this kind of evaluation, you ought to make sure that you fill the seats; otherwise, you might be operating for pennies on the greenback. Some event planners work for a proportion (usually between fifteen to twenty per cent) of the overall value of the event.


A minority of event professionals base their fees on receiving commissions from venues, travel agents, and hotels. Whereas these are often profitable, it’s most likely not you’re solely paid. However, some purchasers are responsive to this method. The commission works well once you’re designing an occasion with people who can’t entirely pay you what your rates are, like operating for a non-profit making organisation.

Hourly + Expenses

The last pricing option for your services is to charge hourly with add-ons to cater for all of the expenses.


Before all that: Your first step in becoming an event coordinator

Now you have all this new information and you are keen to get out there and start your event planning business. However, there are so many tools that can help you on your event planning journey.

The Event Planning Toolkit is a low-cost guide that will have you earning an income from your event planning in no time.

Check it out here.

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