Is affiliate marketing dead? That seems to be a question that many inspiring entrepreneurs are asking these days. Why? One of the main reasons that some people say affiliate marketing is dead is the number of affiliates who have floundered or out-and-out failed. These naysayers will be the first to tell you that ‘the business model is dead’ and that you cannot make money as an affiliate.
A common misconception about online business is that it is quick and easy to earn money. There are far too many snake-oil salesmen out there who will sell you up the river on hollow promises of ‘six-figure launches’. Listening to most of these marketers will get you nowhere fast. Most of these ‘gurus’ will, in actual fact, they send you out into the affiliate marketing world without the benefit of an effective strategy.
To be successful, you need a starting strategy and then stick with it until it either works for you or you decide on moving forward with a new strategy. Many people have failed just because they became completely discouraged when their very first strategy failed to deliver the desired results.
The fact is that, contrary to popular opinion among some unbelievers, affiliate marketing is definitely not anywhere near dead. In fact, it’s not even slowing down.
Is there still money in affiliate marketing? Is affiliate marketing dead?
In a word, yes. Affiliate marketing is undeniably a big industry these days; Affiliate marketing is worth more than $5 billion (yes, that’s Billion with a capital B) and that stands for BIG!
That means that it’s now actually one of the largest U.S. industries today. So people asking ‘is affiliate marketing dead?’ may be a bit premature. In fact, you could easily say that affiliate marketing has even become the biggest segment of the overall online marketing landscape. Approximately 15% of the total revenue from digital marketing is now being generated by, (yes, you guessed it) affiliate marketing.
In addition, affiliate marketing is only growing bigger and bigger and then growing some more. It’s actually growing to the point that the affiliate marketing industry is projected to be worth more than $6.8 Billion by 2021.
As affiliate networks keep coming up with more effective techniques, as well as better payment methods these numbers can only keep getting bigger. In addition, proficient online entrepreneurs like you know just how incredibly effective blogging can be at driving traffic to their websites for the purpose of marketing affiliate products and services to visitors. Blogging, and affiliate marketing is indeed a very lucrative business.
Remember affiliate marketing is about helping your audience
When it comes to affiliate marketing, adding value is the name of the game. If you keep consistently offering website visitors something that can help them, you’ll keep fast-tracking on the road to success.
That advice goes double for relevant content in your blogs. Choose your niche market and cover it as completely and concisely as you possibly can.
Whatever it is, there are bound to be potential customers out there who need exactly what you’re offering. So, make it easy for them to find your site with plenty of relevant blog material. The addition of SEO tactics and even some automated content marketing will help add value to as many readers as possible.
How can I start affiliate marketing?
Before you get too excited by the massive numbers listed above, there is some advice. First, start by accepting the very important fact that you’ll need to be doing some research and putting in some concerted effort. Affiliate marketing can be extremely profitable but it is not a get-rich-quick scheme. It can be a long haul be a successful affiliate and earning a good income with your affiliate site.
If you are starting out, you’ll need to build a website. Although, before you even do that, you need to engage in some market research to ensure that you’ll be getting into a lucrative niche market.
You’ll want to start creating your own memorable brand with a suitable domain name. You should also look into researching your competition. This is crucial as you want to see what successful competitors are doing, and seeing what works.
However, while you can offer a lot of the same content as somebody else, there is no other you. So, put a bit of yourself into your work and stand out.
After you’ve launched your affiliate website, start working on promoting your brand to get a jump on edging out your competitors. Employ tried-and-true marketing tactics for standing out from the crowd, including lots of quality content, blogging, social media, and creative and informational email newsletters.
How to get traffic to your affiliate site?
No matter how great your website build and blogs are, or even how desirable your affiliate products or services may be; if you don’t get a steady flow of targeted traffic, it’s all for nought. In fact, quality content is only a small part of the battle.
Without readers knowing what you offer and buying into it, you won’t make a dime, let alone be successful at the affiliate marketing game. Yes, a well-built site, relevant blogs, and good affiliate products are definitely important, but who’s going to buy if nobody finds you online?
So, your first step needs to be letting readers and potential consumers know that you’re there and that you’re ready, willing, and able to start doing business with them.
It’s entirely possible that you could have the solutions to their current problems. So you owe it to potential readers to help get your information in front of them.
That means that you need to be doing some good, old-fashioned online marketing. So, that should include a combination of blogging, SEO (search engine optimisation), PPC (pay-per-click), and some automated content marketing, all aimed at generating some major targeted traffic.
Whether your affiliate marketing business is just a start-up or has been around awhile now, it’s important that you know just how important blogs, SEO, and social media can be for the promotion of your affiliate products or services.
Another vital fact to remember is that the consistent delivery of up-to-date relevant information to visitors can easily turn them into loyal customers who keep coming back again and again. Your content needs to be consistent and of the highest quality.
Best Practices on affiliate marketing
Promoting superior products that you might purchase yourself is a best practice when it comes to affiliate marketing. When most people ask ‘is affiliate marketing dead?’, it is because they are promoting products they actually know nothing about.
In an effort to start earning money, sometimes affiliate marketers tend to mistakenly promote too many products and/or services at once. If you’re an affiliate marketing newbie, try focusing on the promotion of a product or niche that you’re really passionate and somewhat knowledgeable about.
Think about it, if you understand those particular products and have a good idea of what attracts potential customers, (especially if you’ve been a customer yourself) you’ll be more convincing with your readers and that can result in a purchase.
It’s human nature to want to buy from someone who really appears to believe in the product. So, if you have to fake it until you make it occasionally, so be it. Just make sure you do your research and that it at least appears like you know what you’re talking about.