What if some of the best in the business told you what they wish they knew when they started. Would that help?
Granted, there are some great ways to get traffic to your store, but there is a lot of noise by so-called internet marketing experts out there. It can be easy to be lead astray in the beginning, so make sure you take on the advice of these TPT sellers because they’re all awesome and have made the simple mistakes so you don’t have to.
TPT sellers give their best advice for people who want to start selling on Teachers Pay Teachers.
I went and asked some of the best Australian TPT sellers, and some from overseas on their top tips.
What is the one thing I wish I knew before selling on Teacher Pay Teachers?
I wish I had known how to design right from the start. That has been a huge learning curve and now I make about half of the clip art in my products, as well as all my logos, banners, gifs, and social media images. It makes a huge difference. If I want a koala in a tree holding a stop sign for a resource, I just now make it. I love not having any rules about how I can use the images as they are my own. Unfortunately, I now have older products that need updating…will get to them in time. I do use other clip art as well as making clip art it is time-consuming.
The one thing I wish I knew before starting my business is how much happier it made me. I was initially scared to invest time and energy because I couldn’t see it paying off but once I started and the snowball got going I realised how much I loved being my own boss. There is always something new to learn and I find the time dedicated to my own business is so rewarding! The more I do the more I earn. Energy in equals energy out. The satisfaction it gives me is worth all the effort.
My final tip would be once you start to buy clipart, have a system of organisation that makes it easier for you to find what you want!!! I am currently sorting mine and it’s a challenge: TIP if you are buying clipart on TPT you can always go back to the site and download it
Final tip- diversify. Don’t rely on just one selling platform. My SELZ store is my own business and way more profitable than TPT
The one thing I wish I knew before starting my business was all of the hats I would be wearing: product designer, marketer, accountant, collaborator, cheerleader, and more! There is a LOT more to running a business than I originally considered! This is probably a good thing or I would have been too scared to begin.
So many things but I wish I knew how to market my products. I am getting better but it is still a steep learning curve. Teachers always tend to undersell themselves and I think I have just carried that through to my business.
I wish I knew how important consistent branding is in communicating a clear image and purpose for my business. Not addressing this from the start has cost me valuable hours (and is continuing to do so). Going back and rebranding 200+ resources is not fun!!
The one thing I wish I knew before starting my business is to identify what sort of resources I want to make and to make them consistently from the start. I started off posting old resources and then got disheartened when they didn’t sell – but they weren’t terribly engaging or something that a classroom teacher just wouldn’t have the time to create. When I started making resources that I would love to use, resources created to be more visually appealing and more engaging, my sales slowly started to pick up (although I am still very much at the ‘beginning’ stage of this business).
The one thing I wish I knew before I started my business is to set a theme so that everything is cohesive and recognisable as my brand. I am slowly now changing older products etc so they all link in with my store name, logo, product, covers, blog etc.
When first starting out on TPT I wish I had known about the importance of having my copyright information on EVERY page. It was a very time-consuming job adding this information to my products all at once rather than just as I created a new product.
Our business has had a little life of its own. It started out as a passion project for Alisha and I and soon turned into a business that requires lots of love and attention for it to continue to grow. In hindsight, wish we saw Rainbow Sky Creations as a business from the beginning. Although some of the success we have achieved is contributed to it being something we are both passionate about, viewing it as a serious business from the get-go would have saved us time in the long run as we would have set more professional foundations and had a clearer vision. We are both teachers and are experts in that area, but running a successful business takes on another set of skills and has been a huge area of growth for us. We have learned a lot from fellow teacher authors but also from business podcasts, webinars and online courses. Our advice to anyone wanting to take on the challenge would be to believe in yourself, your ideas and set your business up to serve others.