LinkedIn is the worlds biggest networking event with over 550 million users. However, the teachers profile on LinkedIn is far fewer. LinkedIn for teachers is an underused platform for professional and business growth.
A common misconception about LinkedIn is that it is just for business people. There are millions of teachers on the platform and there is a growing use of LinkedIn for schools that are looking to hire.
However, it is not just for the teachers who are job hunting. LinkedIn is the ideal platform to network with other teachers, and help launch your side hustle or entrepreneurial journey.
The thing is, even if you don’t see yourself using LinkedIn to its full potential, you should still have an up to date and optimised profile. The reason? If you have a LinkedIn account, Google search your name. I can bet you $100 that one of the first few results is your LinkedIn profile. Hell, I even have a bloody website that shares my name and my LinkedIn account is still the top result.
You only get one chance at a first impression, so make it a good one.
While LinkedIn can be an incredible tool for networking and connecting with people from all over the world, you first need to optimise your profile to make sure that you are putting your best foot forward.
LinkedIn for teachers: 5 steps to improve your teacher’s profile
Your profile is all about who is reading it, not you
Now, this may seem counter-intuitive and against what you have read in the past. The most important person in relation to your LinkedIn teachers profile is the person reading it, not the one writing it.
In order to make your profile stand out, you need to appeal to what the person reading it wants.
Let’s be honest here. I am sorry if this offends you, but the person reading your profile doesn’t particularly care about you. They care about themselves and the way you can help solve their problems.
While you can take that as a negative thing, you should be utilising it to your advantage. Instead of talking about yourself all the time, take the opportunity to talk to how you can impact others.
This isn’t a new method of thinking. How to win friends and influence people was published in 1936 and there is still immense value in it today.
“The only way on earth to influence the other fellow is to talk about what he wants and show him how to get it.” Dale Carnegie
Basically, don’t be the person who only talks about themselves. You wouldn’t do it in a social setting, so why do it when your job is on the line?
Teachers Profile Picture – What you need to know
The first thing you need to focus on is your profile picture. Now, this isn’t a Facebook profile or even a Tinder profile, so plan accordingly. My number one tip for using a photo is to actually use one. You would be surprised to see how many people either don’t have a profile photo or use a business logo.
When you consider people do business with other people, not having a profile picture is madness.
It is the equivalent of showing up to a party with a bucket on your head.
Other tips for your profile are as follows.
- Have the photo be a professional looking headshot
- Your photo should only have you in it.
- Dressed to represent your professional personality. This doesn’t always have to be a formal look
As a teacher, you have an up-to-date school photo taken every year which is a fine substitute if you don’t already have an appropriate photo and don’t want to take a photo, especially for LinkedIn.
Optimise your headline
The prompt to update your headline seems like a minor thing at the time. You know, that sentence below your name.
However, your headline is a big deal.
Putting it simply, think of the LinkedIn search bar like its own little search engine. It wants to give people searching the best results. In order to do that, they use the term searched and compare it to all the profiles on the platform.
One of the first thing that the LinkedIn search looks for is the headlines of all the profiles.
Put your preferred profession in your headline. This is a must.
So if you’re a math teacher, make sure you put the term ‘math teacher’ in your headline. There are millions of users who waste their headline with a quote or something silly like that, then think LinkedIn is useless.
LinkedIn for teachers, your bio is key
For your teacher’s profile, you need to have a decent bio. Don’t just paste a few words in from your CV and call it a day.
Your bio is one of the first things that people read, so make sure it conveys who you are, and how you can help. If you haven’t noticed yet, appealing to the reader is a common theme of this article.
Your bio needs to explain exactly what you do, who you do it for, and why you’re awesome at it. Below is an example form my LinkedIn bio. As you can see, I have explained exactly what I do and how I do it. I was also able to include keywords that I also used in my headline, making it even stronger in search results.
You’ve probably guessed it. Your job history needs to offer value to the reader. How has your previous experience made you the ideal candidate for your potential next job?
In a similar fashion to your bio, explain what you did, why you did it, how you did it, and why you’re successful. Again, similar to the bio, I would format my teachers profile in small paragraphs.
When a potential recruiter or principal scans your profile, you need to show them that you can solve their problems and offer value to their school or company.
If you would like to have me optimise your LinkedIn profile, I actually started offering my services freelance. Ultimately it will be hosted on this website, but until then, check me out on Fiverr.